The shift from a linear to a circular economy is not a just a passing trend but a necessity. For many decades, we have been living a linear lifestyle, wherein raw materials are used to create a product, and after its use, waste such as broken appliances or packaging are disposed of. Most of our waste end up in landfills or in the ocean, causing pollution and irreparable damage to the planet and to ourselves.
Software as a Service (SaaS) is a cloud-based software application that users access via the internet. It is cloud-based and users no longer have to purchase expensive software nor download them to their desktop, laptop, or computer network after a costly one-time purchase. The software application could be anything from a gaming software to a business application.
To rent or lease heaters is now a thing, especially in Japan where heating as a service has become commonplace. The business of renting out heaters was introduced by a Japanese company in 2001. Since then, the company has continued the approach of selling a service, aside from just selling heating appliances. This business practice is now called “product as a service” or PaaS.
IKEA plans to roll out a Product-as-a-Service business model wherein clients can rent Furniture as a Service instead of purchasing fixtures. It’s a bid that appeals to a younger clientele and everyone who is concerned about the cost of ownership when furnishing a home or office. It is also a move towards a circular economy that involves returning old furniture to IKEA for refurbishing and re-selling.