circular economy

Product-as-a-Service: A Key Component for Achieving a Circular Economy

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Product-as-a-Service and the Circular Economy

Product-as-a-Service (PaaS) represents a transformative business model that shifts focus from product ownership to fulfilling customer needs through servitization. It combines physical products and services, paving the way for closer customer relationships, extended company responsibility throughout the product lifecycle, and fostered sustainability through more efficient use of material and energy. This model, aligning closely with the circular … Read more

Circular Economy from a Linear Economy

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circular economy

The shift from a linear to a circular economy is not a just a passing trend but a necessity. For many decades, we have been living a linear lifestyle, wherein raw materials are used to create a product, and after its use, waste such as broken appliances or packaging are disposed of. Most of our waste end up in landfills or in the ocean, causing pollution and irreparable damage to the planet and to ourselves.