People no longer want to own things – including furniture. Furniture as a Service offers an alternative.
Furniture as a Service
IKEA plans to roll out a Product as a Service business model wherein clients can rent Furniture as a Service instead of purchasing fixtures. It’s a bid that appeals to a younger clientele and everyone who is concerned about the cost of ownership when furnishing a home or office. It is also a move towards a circular economy that involves returning old furniture to IKEA for refurbishing and re-selling.