| Title | Product as a service (PaaS) for traditional product companies: an automotive lease practice evaluation |
| Authors | Pradeep Kesavapanikkar, R.K. Amit & Palaniappan Ramu |
| Year | 2023 |
| Source | Journal of Indian Business Research |
| Summary | Product-as-a-Service (PaaS) serves as a business innovation model for companies to enhance their offerings and expand their customer base, with its success being contingent on market conditions. This study aims to analyze, using automotive lease PaaS, how intrinsic and extrinsic product factors influence consumer decisions to lease or buy in emerging markets, aiding companies in transitioning to a PaaS model. |
Product as a service (PaaS) for traditional product companies: an automotive lease practice evaluation (2023)
